How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 15, 2026 · 1:20:47
Matt Swulinski, Head of Growth at AI coworker Viktor and former growth lead at Wispr Flow and Superhuman, argues the ECOM paid-ads playbook is the right playbook for SaaS and that paid should start immediately. He details analytics setup, why 90% of SaaS companies get it wrong, and scaling creative to 400–500 new creatives monthly. He covers LTV-to-CAC, token-based economics, referral programs tied to usage limits, and paywalls right after the magic moment. He also discusses AEO as the new SEO, why X ads are polluted, and why AI-native 'systems thinkers' are the only hires that matter. He shares Viktor's affiliate program paying 10–15% revenue share as the highest-ROI channel.
