The Untold Story of Higgsfield | Burning $4M a Month on AI Models | CEO, Alex Mashrabov
Sep 28, 2026 · 1:15:43
Alex Mashrabov, CEO of Higgsfield, tells Harry Stebbings his AI video company crossed $1BN in annualized revenue 18 months after hitting $1M, third-fastest behind OpenAI and Anthropic. He recounts burning $10M of a $16M seed before a camera-control pivot brought instant product-market fit, no paid marketing, and one customer growing from $99 a month to $6M a year. He argues Google and OpenAI will destroy $20 prosumer subscriptions, that proprietary models were a mistake — open weights earn 80%+ margins versus 20–30% closed — and that internal model spend tops $4M a month. He also covers engineers moving from Claude to Codex, moats as only outcomes and network effects, selling AI Factory to Snap for $166M, and his bet on $10BN revenue and $100BN+ scale.
